Oakley is a sportswear brand specializing in apparel and accessories for various sports. Currently based in Lake Forest, California, the company was founded in 1975 by Jim Jannard. The company was launched on a shoestring budget of just a few hundred dollars. Jannard named the brand after his four-legged friend and, driven by his own frustration, designed a grip for BMX riding. This design resulted in a special rubber that consistently provides sufficient grip during the most intense training sessions or competitions. Subsequently, the BMX offering was expanded, and today, Oakley's product range has grown even further to include products for various sports. True outdoor enthusiasts will find what they're looking for thanks to this selection on Oakley.com.