The Austrian company Swarovski was founded in 1985. The company owes its name to its founder, Daniel Swarovski, who used his cutting skills to create a diamond for everyone. He combined his passion for jewellery and technology and developed an electric cutting machine that made cutting crystal extra accurate and easy. This allowed the specialists in his team to work extra quickly. In no time at all, the crystals could be admired all over the world. Whether you walked into a fashion house in Paris, a concert hall in Vienna or a hotel in America, your attention was quickly drawn to the sparkling accessories. This has paid off, as the brand is still known today as a pioneer in the jewellery industry. Today, Swarovski.com offers affordable rings, bracelets, earrings, necklaces and watches. You can also shop for beautiful home accessories such as photo frames, candlesticks and crystal ornaments.