United Colors of Benetton is a globally recognized Italian fashion brand that has been blending color, creativity, and social consciousness since 1965. What began as a family initiative in Ponzano Veneto has grown into an international name with a strong presence in over 80 countries.
Benetton is known for its fresh, colorful, and accessible fashion for women, men, and children. The collections combine timeless design with comfort, created for a wide audience that values both style and substance. In addition to its main brand, the Benetton Group also includes Sisley, with a more edgy, urban look, and Undercolors of Benetton, focused on underwear and loungewear.
Beyond fashion, Benetton has long been a pioneer in addressing social issues. For decades, the brand has launched thought-provoking campaigns centered on themes such as diversity, equality, and sustainability. These values are also reflected in their production practices: through initiatives like the GREEN B project and their partnership with the Better Cotton Initiative, Benetton is committed to building a more responsible future for fashion. With its unique blend of style, awareness, and innovation, Benetton remains a powerful and relevant brand for those who choose fashion with a message.
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